Remember your first exposure to MLM? If it was like mine there was a larger than life guy in a 3 piece suit telling you about how if you just get 3 who get 3 etc. I fell for that line hard. They make it sound so easy. It's a shame that 90% of what's taught in MLM should only be used for fertilizer. Here in the real world MLM is simply a marketing business where you get to share the profits of not only your work but also the work of those you teach and train. So what does it really take to get to the Guru status in MLM? Well it takes a large downline and a bunch of customers but how do you actually get those?
You treat your MLM distributorship the same way that an owner of a marketing business treats their business. That is what you are -- the owner of a marketing business. Your "job" that you signed up for is to market product to consumers and train others how to market product to consumers. That's all that a legitimate MLM company wants you to do and they pay you really well if you are good at it. So what do you need to know to be good at it?
You must:
- Know who you are marketing to
- Know how to contact your market and only your market
- Know what to say to them
- Understand the buying process and your role in it
- Know why people buy and why they don't
- Treat your MLM business as a business and track results
- Live in reality and respond to the results -- not your opinions of what should be
- Know how to close a sale
- Know how to train others how to do what you do (both marketing and business)
These really aren't optional for your MLM business. It also isn't realistic to expect to learn how to do all of this in days or weeks. Especially if you try to learn MLM the hard, expensive way -- by trial and error. The good news is that you can acquire 75-90% of this information for free from the internet and your local library. Remember you are looking for information on marketing and business. The bad news is that there are more books and websites that are full of misinformation, incomplete information, people's opinions, conflicting information, and just plain fertilizer than there are books and websites about MLM that tell the truth. I spent 8 years and over $15,000 discovering why companies require a master's degree (as a minimum) for their marketing department and most want you to have at least a minor in business. I recommend that you don't believe a word anyone says about MLM, including me, without proof.
So why bother learning all of this? Why would anyone want to go through the time, effort and energy to train themselves or get training to do all of these things just to build a MLM business? I have heard many answers over the years. I have heard many reasons why. Mine is simple. True Wealth, to me, is knowing I can build a river of cash simply by applying my skills and all I really need is a product or MLM opportunity and a way to communicate with my target market to build a marketing business that will -- at the very least -- pay the bills.
For anyone looking to make a mint in MLM that doesn't want to learn all about marketing and business: Get out now and spend your money on the lottery or gambling -- the odds are better than if you try to build a marketing business from scratch knowing nothing about marketing and business.
"The Dysfunctional Home-Based Business Therapy Center"
Lori Marton
http://truth-about-mlm-revealed.com/
Lori Marton has over 12 years of experience in multi-level marketing and home based business building using the phone, written word and Internet.
She has been quoted as saying:
"True wealth is not having a lot of money. True wealth is knowing how to generate a river of income on demand with the resources at hand."
-- Lori Marton
Source: www.articlealley.com
